Helly Hansen and American Magic are reunited

Helly Hansen

Oslo, Norway, June 1 /PRNewswire/

The goal: to win the America’s Cup

Helly Hansen, the world’s leading sailing brand, is proud to announce its renewed collaboration with the New York Magic of the American Yacht Club, the US competitor for the 37th America’s Cup. Building on the experience of the past partnership, Helly Hansen and the professional team are joining forces again. The goal: bring the most coveted surfing trophy in the world back home to the USA.

Helly Hansen and the New York Yacht Club American Magic share a philosophy and commitment to innovation. With leading technology designed for superior speed, each of the two companies stands for superior performance in their fields. With the 37th America’s Cup in mind, the partnership brings together athletes, coaches, designers, R&D, engineers and support teams together with new standards in innovation and technology.

Terry Hutchinson, skipper and president of Sailing Operations for the NYYC American Magic, said: “Working with a brand that brings highly functional apparel to the market was essential for the team. “The Helly Hansen gear used during the America’s Cup has always been in use and has given the best service – it has worked all the time. The American Magic team needs strong clothing that is always of the highest standard and in condition the toughest. on water and land. We are happy to have already completed our very difficult training program at Helly Hansen and prepare for the 37th America’s Cup.”

Helly Hansen works with professionals and athletes worldwide. Based on their knowledge and experience, the Norwegian company develops clothing that can be relied on even under the most difficult conditions. Thanks to feedback from professionals, Helly Hansen is able to develop equipment that offers maximum protection, so that professional sailing teams and athletes can fully focus on their work without having to worry about the cold or wetness. Working with American Magic, Helly Hansen will work closely with the crew to ensure that the equipment exceeds their expectations and provide the team with the best possible conditions to bring home the trophy.

“We are proud to continue our partnership with American Magic and their world-class team of professional sailors,” said Carrie Ask, CEO, Helly Hansen. , who share our innovative mindset and vision. We look forward to future collaborations and pushing the boundaries of performance – both on water and on land. Our goal is to deliver the best technical clothing possible, supporting the team in their dreams. bring the America’s Cup home.

Over the summer, Team American Magic established its base in the Port of Pensacola, Florida, where it will spend the entire winter. The sailing conditions in Pensacola Bay are ideal for work and training on the development of the AC75. Then he goes to Barcelona in the final preparation for the 37e America campaign. The 37th America’s Cup will be held in Barcelona, ​​Spain from September to October 2024.

Stay tuned to hellyhansen.com and americanmagic.americascup.com for the latest news on the partnership between Helly Hansen and the New York Yacht Club American Magic. Additionally, a collection of merchandise will be available on the Helly Hansen website alongside the Spring/Summer 2023 collection.

About Helly Hansen

“Stay and feel alive”: Since the company was founded in Norway in 1877, Helly Hansen has continuously produced clothing under this motto that meets professional requirements and protects and supports people in their activities in the best possible way. life and work in one of the roughest around the world, Helly Hansen has always developed real market innovations: These include the first soft, waterproof fabrics around 140 years ago, the production of the first woolen fabrics in the 1960s, and the first technical basis. layers with Lifa® Stay Dry technology from the 1970s, today’s award-winning and patented H2Flow temperature regulation system, as well as the revolutionary, lightweight LIFALOFT™ thermal insulation, plus the award-winning LIFA INFINITY PRO™ technology, which is the most innovative the company. , waterproof / breathable technology to date, Helly Hansen is the market leader in technical and performance Sail- and ski clothing as well as premium work clothing. Not only Olympic participants or national teams trust Helly Hansen, but also more than 55,000 professionals, 200 ski resorts and mountain guide associations worldwide.

Helly Hansen functional clothing, base layers, sportswear and footwear are sold in over 40 countries worldwide. The company is part of Canadian Tire Corporation (CTC). More information about the current collection is available at www.hellyhansen.de

About the New York Yacht Club

The New York Yacht Club was founded in 1844 when nine New York sailors met in New York Harbor aboard John Cox Stevens’ yacht, Gimrack. A year later, they built the first clubhouse in Hoboken, NJ. The club’s first annual regatta was held in 1846. The club was the holder of the America’s Cup from 1851 to 1983 and organized the first transatlantic race in 1866.

The New York Yacht Club has two exquisite clubhouses: one on 44th Street in the heart of New York, known for its sailing model room and abundant nautical literature. In the second clubhouse, at Harbor Court in Newport, RI, some of the most important and well-known sailing events take place each year – including the annual Regatta, Newport Raceweek by Rolex, Rolex New York Yacht Club Invitational Cup here and there Game Queen of Cups.

About New York Yacht Club American Magic

In October 2017, the club was formed from Bella Mente Racing, Quantum Racing and New York Yacht Club. American Magic’s goal is to win the oldest and most coveted trophy in international sailing, the America’s Cup.

New York Yacht Club American Magic is the fusion of two highly successful sailing programs and the most prestigious sailing club in the world. The goal of all parties: to bring back the America’s Cup, to create a base for professional sailing and increase the attention and quality of sailing races in the USA again.

The name pays tribute to the long history of the legend of the America’s Cup and the New York Yacht Club: it is the combination of the boat after which the trophy was called and the boat of the first title defense.

Photo: https://mma.prnewswire.com/media/1896333/American_Magic_Auckland.jpg Photo: https://mma.prnewswire.com/media/1896334/American_Magic_Andrew_Campbell.jpg

Press contact:

+47 69 24 9000/ chellsey.ersdal@hellyhansen.com. PROJECT MARTINA KINK Curschmannstr. 9 20251 Hamburg Phone: +49 (0)40 41 35 36 81,
martina.kink@projects-hamburg.de | samira.wehbe@projects-hamburg.de,

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