EQS-News: home24 SE: home24 will launch market offers in Austria, France and Switzerland later this year | 21/09/22

EQS-News: Home24 SE / Keyword(s): Product launch/expansion

home24 SE: home24 will launch market offerings in Austria, France and Switzerland later this year

21/09/2022 / 11:01 AM CET/CEST
The issuer/publisher is responsible for the content of the notification.

home24 will launch market offers in Austria, France and Switzerland later this year

  • After a strong start in Germany, home24 is transferring the successful market offer to other European countries
  • In Austria, France and Switzerland, the markets are scheduled to start in Q4 2022
  • Dealers can still apply to participate

BERLIN, SEPTEMBER 21, 2022 home24 SE is rolling out its successful market concept in other European countries. Organized markets in Austria, France and Switzerland are to be launched before the end of this year. home24 is thus also expanding its range, especially in the categories of accessories, home textiles and seasonal products. The market is integrated into home24’s respective country website and thus offers maximum convenience to customers.

Home24 selects its dealers carefully so that the reliability, quality and expertise that home24 offers its customers can also be guaranteed on the market. Dealers take care of logistics, customer service and billing themselves. By participating in the home24 market, you gain access to a significantly larger number of interested parties and benefit from the degree of awareness and reach of the home24 brand. Interested dealers can now apply to be included in the market offer in Germany, Austria, France and Switzerland.

home24 launched its market in Germany in July 2022, expanding its range by more than 100,000 products from around 100 retailers. After just a few weeks, every seventh order placed on the home24 website has a marketed product.

“The success of the organized market in Germany encouraged us to quickly transfer the concept to other European countries. We look forward to offering our customers in Austria, France and Switzerland a significantly larger range on our website, which will ideally complements our existing range. , says Marc Appelhoff, CEO of home24.

Marketplaces for home24 are being created in cooperation with Mirakl, a leading provider of software solutions for marketplaces. Each start is preceded by an intensive testing phase where flawless technical and process implementation by external dealers is ensured.

Interested dealers can apply for admission to the home24 marketplace program at https://www.home24sellerportal.com/.


home24 is a leading e-commerce platform of the highest quality home and living in continental Europe and Brazil. With more than 250,000 Home & Living products in Europe and more than 200,000 items in Latin America, home24 offers a unique product selection of large and small pieces of furniture, garden furniture, mattresses and lighting. This well-organized and broad selection offers customers a sustainable value for money promise. home24 is headquartered in Berlin and employs nearly 3,000 people worldwide. The company is active in seven European markets: Germany, France, Austria, Netherlands, Switzerland, Belgium and Italy. In addition, home24 operates under the brand “Mobly” in Brazil. The group also includes the brand Lifestyle Butlers with 100 branches in the DACH region and another 25 in the rest of Europe. The home24 range consists of many brands, including a large one. number of clean marks. home24 is listed on the Frankfurt stock exchange (ISIN DE000A14KEB5). Mobly shares are traded on Novo Mercado B3 in Brazil (ISIN BRMBLYACNOR5). For more information, please visit the company’s website at www.home24.com.


communications@home24.de ir@home24.de

21/09/2022 CET/CEST Release of a Corporate News/Financial News, transmitted by EQS – a service of EQS Group AG.
The issuer/publisher is responsible for the content of the notification.

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